Health
2
Why Pharma Supply Chain Consulting Belongs Inside Your Launch Strategy, Not Beside It
This article explains why U.S. pharma launches often fail in the first 90 days due to supply chain planning gaps, not science or market misreading. It argues that pharma supply chain consulting should shape launch strategy from the start—aligning demand forecasting, distribution and channel readiness, inventory risk, and cross-functional governance 12–18 months before approval—so product availability supports commercial success rather than undermining it.
READ ARTICLE