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What is a WhatsApp Business Account
A WhatsApp Business Account is designed specifically for businesses to communicate with customers professionally. It provides business-focused features such as a company profile, product catalog, automated messages, quick replies, labels, and customer communication tools. These features make it easier for businesses to manage conversations and provide faster customer support.
Key Features of a WhatsApp Business Account
1. Business Profile
A business profile allows companies to provide useful information in one place.
Businesses can typically add details such as:
- Business name
- Description
- Category
- Address
- Website
- Email address
- Business hours
A complete profile can help customers understand who they are communicating with and how to contact the business.
2. Product and Service Catalog
Businesses can create a catalog to showcase products or services directly on WhatsApp.
Depending on the business, catalog entries can include:
- Product name
- Description
- Price
- Product image
- Product or service information
Customers can browse available offerings without having to leave the WhatsApp environment.
3. Quick Replies
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