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What Are the Essentials of Digital Marketing for Small Businesses?
Ads are shown to people who previously visited your website.
Social Media Retargeting
Platforms like Facebook, Instagram, and LinkedIn allow businesses to show ads to past website visitors.
Email Retargeting
If someone opens an email but doesn't take action, businesses can use retargeting ads to remind them later.
Search Retargeting
Businesses can target users based on their search behavior and interests.
How Small Businesses Can Use Retargeting
Retargeting can work for almost any type of small business.
Retail Stores
Show ads featuring products customers viewed but didn't purchase.
Local Service Businesses
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