What Are the Essentials of Digital Marketing for Small Businesses?

This code does not collect personal information. It simply helps identify that the visitor was on your site.

Step 3: The Visitor Leaves

The visitor exits your website without taking action.

Step 4: Retargeting Ads Appear

Later, while browsing other websites, social media platforms, or apps, the visitor sees ads from your business.

Step 5: The Visitor Returns

The reminder encourages them to revisit your website and potentially make a purchase.

This process helps businesses stay connected with interested customers.

Types of Retargeting

There are different ways businesses use retargeting.

Website Retargeting

This is the most common type.