How to Open a Buy Bing Ads Account A Guide to Verified Account Setup

Step 6: Review Account Notifications

Check the account dashboard and the email address associated with your Microsoft Advertising account. Look for requests relating to identity verification, billing, account security, or campaign approval.

If Microsoft asks you to complete advertiser identity verification, follow the instructions attached to that request. Do not assume that a third-party seller's statement that an account is verified removes the need to respond to future requests.

Understanding Microsoft Advertising Verification

Advertiser identity verification is a process Microsoft uses to establish who is responsible for advertising. Depending on the circumstances, advertisers may be asked to verify as a business, as an individual, or through another applicable route presented in the account.

Verification is not simply a badge purchased from a reseller. It involves information and documentation that Microsoft evaluates under its own requirements.

Business Verification

Business verification is generally relevant when an advertiser represents a legally registered company, partnership, nonprofit, public institution, or another eligible organization.

Microsoft's instructions describe a process that can involve confirming the business's registered name and location, providing website and business contact information, and submitting supporting documentation when requested.

The details should match the information recorded in the account. Differences in spelling, legal names, addresses, or business ownership may require correction or clarification.

For instance, a business registered as Example Trading Limited should not assume that using an employee's name as the legal business name will be acceptable for business verification. The appropriate details depend on the entity being verified and the account's actual arrangement.

Individual Verification

Individual verification may be appropriate for eligible freelancers, sole traders, independent contractors, or people advertising in their own capacity.

Microsoft may request personal identity documentation and other information specified in the verification workflow. The name entered in the account must meet the applicable requirements.

Do not submit someone else's identification to complete this process. If a business operates through a registered entity, review the business-verification option instead of choosing individual verification merely because it appears simpler.

What Documents Might Be Required?

There is no single document checklist that applies to every advertiser worldwide. Requirements depend on the country, verification route, and the information Microsoft needs to establish.

Depending on the case, the platform may request identity documents, business registration information, business contact details, or supporting website documentation.

Before submitting anything, confirm the following:

The documents belong to the person or business being verified.

Names and addresses are consistent with the account information.

Documents meet the validity and format requirements shown in the instructions.

Any requested website or domain evidence relates to the business being verified.

The submission is made through Microsoft's official account interface.