How to Open a Buy Bing Ads Account A Guide to Verified Account Setup

Step 3: Select Your Advertising Goals

The setup process may ask what you want to achieve. Common objectives include generating website visits, attracting leads, increasing sales, or encouraging potential customers to contact your business.

Choose an objective that reflects your actual business needs.

A local service provider might prioritize qualified enquiries. An ecommerce store may focus on purchases and revenue. A business that is introducing a new product might initially evaluate relevant website traffic and engagement.

Your objective influences campaign configuration, conversion measurement, and the way you assess results. Selecting a goal that sounds impressive but does not reflect your business can lead to poor optimization decisions later.

Step 4: Configure Billing

Microsoft Advertising will guide you through the applicable billing setup. Depending on your country, account eligibility, and payment arrangement, available options may include supported cards or other payment methods.

Use a payment method that you are authorized to use and can maintain. Check the billing country, currency, billing address, and payment details before proceeding.

Microsoft's official payment guidance explains how payment methods are added and why payment setup alone does not necessarily mean campaigns are ready to run.

Microsoft Ads Help+1

Do not assume that every account qualifies for monthly invoicing. Microsoft's invoice-billing arrangements have eligibility requirements, which may include business history, payment history, credit assessment, and verification criteria. Review the monthly invoice billing requirements before planning around this option.

Microsoft Ads Help

Step 5: Create or Import a Campaign

Once the account setup flow allows you to proceed, create a campaign or use an available import option if you are migrating eligible campaign data from another advertising platform.

For a new search campaign, prepare:

A clear campaign objective.

A relevant landing page.

Keywords related to the products or services offered.

Ad copy that accurately represents the offer.

A defined geographic and language targeting strategy.

A daily budget appropriate to your financial limits.

Conversion tracking, where applicable.

Do not launch a campaign simply because the interface allows you to save it. Review the destination URLs, targeting, billing configuration, and policy requirements first.

A saved campaign, an approved advertisement, a verified advertiser, and an account that is actively serving ads are different things. Each may have its own status.