How Job Title Targeting Helps B2B Sales Teams Find the Right Decision-Makers | InfoGlobalData

• Industry
• Employee count
• Revenue range
• Geography
• Company type

This prevents broad title searches from generating thousands of poorly matched contacts.

4. Create buying-group coverage

For strategic accounts, identify several relevant stakeholders rather than relying on one contact.

Gartner's research shows why this matters: B2B buying groups can involve five to 16 people across multiple functions. (Gartner)

5. Measure pipeline outcomes

Track:

• Positive reply rate
• Meetings booked
• Qualified opportunities
• Opportunity-to-close rate
• Sales-cycle length
• Revenue per targeted account

Do not judge job-title targeting solely by email activity.

Frequently Asked Questions

1. What are job title specific email lists?