How Job Title Targeting Helps B2B Sales Teams Find the Right Decision-Makers | InfoGlobalData

5 Practical Ways to Improve Job Title Targeting

1. Build an ideal-title profile

Before purchasing or building a list, define the titles that can realistically influence the purchase.

Separate:

• Economic buyers
• Technical evaluators
• Functional users
• Procurement stakeholders
• Executive sponsors

2. Use title hierarchies

Do not depend on one exact title.

For example, a technology campaign might include:

CIO → CTO → VP IT → IT Director → Head of Technology

This helps account for differences in organizational naming conventions.

3. Combine titles with firmographics

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