Best-Selling Varsity Jacket Styles to Stock in Your Boutique

Testing before you scale

Start small, then learn from the results.

1. Order a small first batch of each core style.
2. Track what sells, which sizes go first, and which colors customers ask about.
3. Note which items customers try on but do not buy, and ask why.
4. Reorder the strong sellers, and drop or mark down the weak ones.
5. Add new styles slowly, one or two at a time.

Keep a simple record of each order, so you can compare seasons.

Mistakes that leave jackets on the rack

• Buying too many styles in the first order
• Ordering only one or two sizes
• Choosing colors from a screen image alone
• Not checking the sleeve material or fiber content
• Forgetting shipping, duties, and returns in the price
• Skipping a sample
• Stocking jackets that are too heavy for your climate

How to decide what to order first

Pick two core styles in neutral colors, add one lighter or trend piece, and order a small, balanced size range. Get samples, check the materials, and watch your own sales. A careful start is much safer than a big order, and it tells you what your customers really want.