Best-Selling Varsity Jacket Styles to Stock in Your Boutique

Building a balanced range

A small, balanced range is easier to manage than a big one.

• Two or three core styles in neutral colors
• One trend piece, such as a cropped or colorful jacket
• One lighter option, such as satin, for mild weather
• A few sizes in each style, based on your customers

For a first order, many shops prefer fewer styles with a deeper size run, over many styles with one size each. Use your own judgment and your supplier's minimums.

Colors to start with

Neutral colors are safe starting points: black, navy, grey, cream, and dark green. They go with most clothes, and they sell all year. Add one or two seasonal or bold colors, and watch how they perform. Brown and burgundy are warm options for autumn. Colors can look different on screens and in shop lighting, so ask for physical swatches or samples before you order.

Also Discover: Green Varsity Jacket Outfits: Kelly, Forest, and Dark Green

Sizing and fit for a boutique

Wrong sizes are a common cause of returns and unsold stock.

• Ask your supplier for a size chart with garment measurements, not only body sizes.
• Order a sample in your usual sizes, and try it on a few different people.
• Decide what size range your customers need, such as XS to XL, and keep a note of what sells fastest.
• Check how much the sleeves stretch, since leather and wool have little give.
• If you stock cropped jackets, check the length, because a short jacket looks very different on different heights.

Tell customers what the fit is like, such as classic, slim, or oversized, so they can choose with confidence.

Finding a supplier you can rely on

A good varsity jacket manufacturer in Pakistan makes it easier to reorder the same style in the same quality. When you talk to suppliers, ask:

• What are your minimum order quantities for each style and color?
• Can you send samples before I place a bulk order?
• What are the body fabric, sleeve material, and lining, and what is the fiber content?
• Do you offer private label or custom labels?
• How long does production take, and what is the reorder time?
• What happens if I receive faulty or wrong items?

Get the answers in writing, and compare at least three suppliers on the same terms.

Pricing and margin

Add up all your costs before you set a price: the cost of each jacket, shipping, taxes and duties, labels and packaging, and any discounts. Then check what similar jackets sell for in your market. Do not choose only by the lowest cost, because weak materials can lead to returns and unhappy customers. Leave room for sales and end-of-season markdowns.

Displaying jackets so they sell

• Place one eye-catching jacket in the window or at the front of the shop.
• Show it styled with simple pieces, such as jeans and a plain tee.
• Hang jackets on wide hangers so they keep their shape.
• Show a size chart and a short care card near the rack.
• Put a mirror close by, because customers want to check the fit.
• Group colors together, so the rack looks neat.

Good photos help online sales too. Show close-ups of the collar, cuffs, stitching, and sleeves, and write the materials clearly in the description.