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The global influencer marketing platform market size was valued at USD 17.12 billion in 2024 and is expected to reach USD 162.63 billion by 2032, at a CAGR of 32.5% during the forecast period
Digital advertising continues its dominant trajectory in the global advertising landscape, propelled by an ongoing shift in consumer behavior and technological advancements.
During the forecast period of 2025 to 2032 the market is such as to grow at a CAGR of 4.20%, primarily driven by the increasing demand for high-performance and environmentally sustainable