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What Percentage of Small Business Contacts Remain Valid After 12 Months? | InfoGlobalData
Before campaign launch:
Run the email records through a validation process.
After sending:
Suppress hard bounces, unsubscribes, complaints, and other unusable records.
Quarterly:
Review titles, company affiliations, domains, and segmentation fields.
Annually:
Perform a comprehensive database audit and compare decay against the previous year.
What Should Marketers Measure in a Small Businesses Email List?
A meaningful database benchmark should go beyond "how many contacts do we have?"
Data validity
Measure the percentage of records that pass your current verification standard.
Company accuracy
Check whether the business is still operating and whether its company name, domain, location, and industry classification remain accurate.
Contact accuracy
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