What is a WhatsApp Business Account

WhatsApp can also become part of a broader digital marketing strategy. Businesses can use customer conversations to provide product information, announce new offerings, and share relevant promotions with customers who have opted in to receive business communications.

However, businesses should avoid sending excessive or irrelevant promotional messages. Permission, relevance, frequency, and clear customer expectations are important for maintaining trust.

For larger marketing campaigns, businesses can use WhatsApp Business Platform tools and approved messaging templates according to applicable WhatsApp policies.

WhatsApp Business Account for Customer Support

Customer support is one of the most practical uses of WhatsApp Business.

Customers can ask questions, request assistance, share information, or receive updates without having to make a phone call or send an email.

Businesses can combine WhatsApp with automation to handle simple questions and route more complex conversations to human agents.

For example:

Customer: “Where is my order?”

WhatsApp chatbot: “Please enter your order number.”

Customer: “#45821”

Chatbot: “Your order has been shipped and is expected to arrive tomorrow.”