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What Are the Essentials of Digital Marketing for Small Businesses?
Make sure your ads look good on mobile devices.
Forgetting to Track Results
Monitor important metrics such as:
- Click-through rates
- Conversion rates
- Cost per conversion
- Return on ad spend
Tracking helps you improve your campaigns.
Using Generic Messages
Personalized ads often perform better than generic advertisements.
Retargeting and SEO: A Powerful Combination
Retargeting and SEO work well together.
SEO helps bring visitors to your website through search engines.
Retargeting helps bring those visitors back if they leave without converting.
Together they can:
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