Unpacking the Difference Between a Survey and Questionnaire: Why It Matters for B2C

Tip: Limit yourself to one or two business questions, e.g, “Which features most affect renewal?”- and map each to a KPI so findings drive action.

2. Design Smart Questions

Work from broad to narrow, keep wording neutral, and mix formats:

• Closed scales (Likert 1–5) for easy quant analysis.
• Open-ended prompts for the colour that dashboards miss.
• Skip logic to avoid showing irrelevant questions.
• Pilot with 5–10 target users; refine anything that causes friction.

3. Choose the Right Distribution Channel

• Email for existing customer lists.
• In-app pop-ups for SaaS users.
• QR codes for events or physical products.
• Optimise for mobile:
• • two-thirds of surveys are opened on a phone
  • A/B-test subject lines to lift open rates.

4. Collect Responses (and Course-Correct Live)

Launch, then watch completion metrics in real time via MindProbe.

If drop-off exceeds 20 %, tweak incentives or shorten the survey. A gentle reminder after 48 hours typically boosts completions by 10–15 %.