United States Online Gambling Market Size, Share, Growth, Trends, Industry Analysis & Forecast 2026–2034

However, the state's large population and established interest in sports and entertainment make it an important jurisdiction to monitor for future regulatory developments.

New York Online Gambling Market

New York has established a mature mobile sports wagering environment supported by licensed operators and detailed regulatory oversight.

Consumers can access authorized sportsbooks through mobile applications offering live betting, account management, personalized features, and real-time sports information.

The state provides opportunities for sportsbook operators, technology companies, payment providers, and sports data suppliers. However, the availability of online casino products remains more restricted than in states permitting broader iGaming activities.

Florida Online Gambling Market

Florida's online gambling environment is strongly influenced by tribal gaming and the regulatory relationship between the state and the Seminole Tribe of Florida.

Online sports wagering operates through an authorized tribal framework, creating a different competitive structure from states with multiple independent commercial sportsbook operators.

Market participation depends on regulatory authorization, partnerships, geolocation technology, payment infrastructure, and compliance capabilities.

United States Online Gambling Market Segmentation

The United States online gambling market can be segmented by type, device, and state.

By Type:

• Sports Betting
• Casinos
• Bingo
• Poker
• Others

By Device:

• Desktop
• Mobile
• Others

By State:

• California
• Texas
• New York
• Florida
• Illinois
• Pennsylvania
• Ohio
• Georgia
• New Jersey
• Washington
• North Carolina
• Massachusetts
• Virginia
• Michigan
• Maryland
• Colorado
• Tennessee
• Indiana
• Arizona
• Minnesota
• Wisconsin
• Missouri
• Connecticut
• South Carolina
• Oregon
• Louisiana
• Alabama
• Kentucky
• Rest of the United States

Competitive Landscape of the United States Online Gambling Market

The United States online gambling industry features established international gaming companies and digital-first operators competing through technology, licensed market access, product innovation, and customer experience.

Companies are focusing on mobile application improvements, exclusive gaming content, sportsbook functionality, strategic partnerships, payment security, and regulatory compliance to strengthen their competitive positions.

Key companies operating in the United States online gambling market include:

• Betsson AB
• Kindred Group PLC
• Entain PLC
• bet365
• Flutter Entertainment PLC
• MGM Resorts International
• DraftKings Inc.
• Super Group (SGHC Limited)

Recent Industry Developments

• June 2026: DraftKings introduced DKeX, its proprietary prediction markets exchange, within its Sports & Casino application, broadening its digital product portfolio.
• May 2026: The Pennsylvania Gaming Control Board approved phased enhancements covering geolocation, identity verification, and anti-money-laundering procedures for licensees.
• April 2026: DraftKings launched a multi-state online poker liquidity network connecting Michigan, Pennsylvania, and New Jersey.
• April 2026: bet365 launched its Sportsbook and Casino in Michigan.