Travel Agent Prospecting Myths: What B2B Marketers Get Wrong About Contact Data | InfoGlobalData

• Full name
• Current job title
• Business email
• Agency
• Location

2. Business structure

Add:

• Independent advisor
• Agency employee
• Agency owner
• Host-affiliated advisor
• Travel management company
• Other relevant structure

3. Specialization

Classify advisors by:

• Leisure
• Corporate
• Luxury
• Cruise
• Group
• Adventure
• Destination
• International
• Other verified specialties

4. Seniority and buying authority

Distinguish individual advisors from:

• Agency owners
• Managers
• Directors
• Operations leaders
• Technology decision-makers
• Host-agency executives

5. Technology maturity

Where reliable data is available, identify: