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The Rise of AI Video: What Creators Need to Know
Explore the rise of AI video, how AI video generators work, and what creators need to know about using AI to create engaging video content.
AI UGC video is another growing category.
AI-powered UGC tools can create videos that follow the visual style and storytelling patterns associated with user-generated content.
For ecommerce and DTC brands, AI UGC can help produce product demonstrations, testimonial-style concepts, product reviews, and social media advertisements.
AI Video Ads
AI can also help marketers create advertising videos.
Instead of producing one advertisement, marketers can generate multiple variations with different hooks, messages, visuals, and calls to action.
This makes AI video particularly valuable for performance marketing and creative testing.
How Creators Are Using AI Video
Creators are finding applications for AI video across many different content categories.
Social Media Content
Creators can use AI tools to generate short-form videos for platforms such as TikTok, Instagram, and YouTube Shorts.
AI can assist with scripts, captions, visuals, avatars, and editing.
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