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Posted on 28 Aug 2026Edited on 28 Aug 2026

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Text Message Marketing for Small Business

Text Message Marketing for Small Business

A WhatsApp Business Account is designed specifically for businesses to communicate with customers professionally. It provides business-focused features such as a company profile, product catalog, automated messages, quick replies, labels, and customer communication tools. These features make it easier for businesses to manage conversations and provide faster customer support.

6. Labels

Labels can help businesses organize customer conversations.

For example, conversations could be categorized as:

  • New customer
  • New enquiry
  • Pending payment
  • Order placed
  • Returning customer
  • Follow-up required

Organizing conversations can make customer management easier, especially when message volumes increase.

How Does a WhatsApp Business Account Work?

The process is relatively straightforward for small businesses using the WhatsApp Business app.

First, the business creates an account using a business phone number. It then completes the business profile and adds relevant information.

The business can configure messaging tools such as greeting messages, away messages, quick replies, and labels.

Once the account is ready, customers can contact the business through WhatsApp. The business can respond directly and use the available tools to manage conversations.

For larger organizations, the process can be more advanced. Businesses can use the WhatsApp Business Platform through an API provider to connect WhatsApp with CRM systems, customer support platforms, chatbots, and other business applications.

What Is the WhatsApp Business Platform?

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