PGDM in AI Marketing: Skills, Career Scope & Salary in India

The role requires an understanding of consumer behaviour, market trends, marketing strategy and data.

Performance Marketing Manager

Performance Marketing Managers focus on measurable marketing outcomes.

Their work may involve:

• Paid media
• Campaign optimization
• Attribution
• Customer acquisition
• Lifetime value analysis
• Performance measurement

This role is particularly relevant for digital businesses that need to connect marketing activity with measurable business results.

E-commerce Growth Manager

E-commerce businesses need professionals who can improve customer acquisition and conversion.

An E-commerce Growth Manager may work with:

• Marketplace analytics
• Conversion rate optimization
• Digital advertising
• Customer journeys
• Online growth strategies

Marketing Automation Specialist

Marketing automation is becoming increasingly important as businesses manage customer interactions across multiple channels.

A Marketing Automation Specialist may work with platforms and workflows related to:

• Customer engagement
• Automated campaigns
• Lead nurturing
• Marketing workflows
• CRM systems

ASM IIBR lists technologies such as Make, HubSpot and Salesforce as part of its value-added certification ecosystem.

Programmatic Advertising Manager

Programmatic advertising uses technology and data to manage and optimize digital advertising.

Professionals in this area may work with:

• Digital advertising platforms
• Demand-side platforms
• Retail media
• Campaign data
• Audience targeting

Growth Marketing Analyst

A Growth Marketing Analyst focuses on understanding how customers move through marketing and conversion funnels.

The role may involve:

• Funnel analytics
• A/B testing
• Marketing experiments
• Performance analysis
• Data interpretation

Marketing Data Strategist