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New Data Reveals Whether Intent Signals Improve Librarian Email Conversions | InfoGlobalData
Recent Ithaka S+R research identifies AI literacy, information literacy, discovery and access, research support, privacy, and resource management as important areas of library strategy. For example, 72% of surveyed library leaders rated supporting student AI literacy as highly important, while 83% anticipated increased demand for AI literacy instruction.
7. What email metrics should be used to evaluate librarian campaigns?
Marketers should evaluate click-through rates, positive replies, meetings, qualified opportunities, pipeline, and conversions alongside opens. Mailchimp's current Education + Training benchmark is 35.64% for opens and 3.02% for clicks, but these are category-level benchmarks rather than librarian-specific performance figures.
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