Landing Page Optimization: Turn PPC Clicks Into Customers

The goal is not always the shortest possible form. It is the lowest-friction form that still collects useful information.

Use a Strong and Specific CTA

Your CTA should tell visitors exactly what happens when they click.

Weak:

Submit

Stronger:

Get My Free Consultation

Other examples include:

• Request a Quote
• Book a Strategy Call
• Start Your Free Trial
• Get Pricing
• Schedule an Appointment

Google also recommends using clear calls to action and aligning the CTA on the landing page with the action promoted in the ad.

Use A/B Testing to Improve Conversion Rates

Landing page optimization should be an ongoing process.