Is It Safe to Buy Verified Bing Ads Account Access? (A 2026 & USA Guide)

Option 2: Hire an agency to manage your account

If you need expert help, hiring an advertising agency can be more practical than purchasing an existing account.

An agency can assist with keyword research, campaign structure, conversion tracking, bid management, reporting, and optimization. You retain control of the account while granting the agency appropriate access.

Microsoft documents an account-linking process through which an agency can request permission to manage a client's account. The client can accept or decline the request and retain the ability to access and manage campaigns. Microsoft also recommends that clients create their own accounts and then link their agency.

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Before engaging an agency, agree on ownership, reporting, account access, fees, and termination procedures.

Option 3: Use a manager account for multiple clients

Agencies, marketing teams, and businesses with multiple brands may benefit from Microsoft's manager-account structure.

Manager accounts help organize access to multiple advertising accounts and assign roles to users. Depending on their permissions, users can manage campaigns, review account information, or administer broader account settings.

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This structure is appropriate for managing legitimate client relationships. It should not be treated as a way to disguise the advertiser's identity or avoid applicable verification requirements.

Option 4: Import existing campaigns

Businesses already advertising through Google Ads may be able to import campaign information into Microsoft Advertising.

This can reduce repetitive setup work, although the platforms are not identical. Targeting options, tracking parameters, campaign features, and advertising networks can differ. Microsoft campaign imports should therefore be reviewed before publication.

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Importing campaigns may be a more effective shortcut than buying access to an unfamiliar account because it focuses on transferring useful campaign work rather than relying on another party's account history.

Comparing the available approaches

Approach

Account control

Setup effort

Main consideration

Create your own account

High when properly configured

Moderate