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How Should Construction Suppliers Measure Prospect Database Quality in 2026? | InfoGlobalData
Poor-quality records can waste sales time, weaken personalization, and complicate campaign reporting. Tracking data-quality measures alongside qualified replies, meetings, and conversions helps teams determine whether targeting and contact maintenance are supporting business outcomes.
Sources and Further Reading
1. Validity — The State of CRM Data Management in 2025 Survey of 602 CRM users and stakeholders, including findings on data accuracy and reported revenue impacts.
2. ZeroBounce — The Email List Decay Report for 2026 Email validation findings based on more than 11 billion addresses processed during 2025.
3. AGC and NCCER — 2025 Craft Workforce Survey Construction industry findings on hiring challenges and workforce shortages.
4. Google — Email Sender Guidelines Requirements and recommendations for authentication, spam rates, and sender reputation.
5. Google — Email Sender Guidelines FAQ Additional guidance on bulk-sender requirements and email delivery enforcement.
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