How Agencies and Businesses Can Improve Search Performance With a Smarter SEO Strategy

For example, a detailed website guide could include an instructional video, while a YouTube video could direct interested viewers toward a relevant resource on the company's website.

This type of cross-platform strategy can help businesses get more value from the content they create.

Improve Important Website Pages

Once technical issues have been identified, businesses can focus on improving the pages that matter most.

Important service pages should clearly communicate what the business offers and why visitors should consider it. Product pages should provide useful purchasing information. Blog articles should answer specific questions thoroughly.

On-page optimization should always consider the user's intent.

A page targeting an informational search should provide useful educational content, while a commercial page should make it easy for visitors to understand the service and take the next step.

Avoid Treating Every Keyword the Same

Not every keyword represents the same type of customer.

Some searches indicate that a person is looking for general information, while others suggest that the user is comparing providers or preparing to make a purchase.

Understanding search intent allows businesses to create pages that better match what users expect to see.

This can improve the overall quality of organic traffic and help businesses avoid creating pages that rank for searches but fail to satisfy visitors.