Does Outreach Timing Affect Athletic Trainer Responses? A Campaign Data Analysis | EducationDataLists

These figures do not represent athletic trainers specifically. They are a broad email-marketing benchmark. Their value is therefore directional: they demonstrate that the time an audience notices an email can differ from the time it is most likely to take action.

For an Athletic Trainer Mailing List, that distinction is particularly relevant because the recipient's working day may not resemble a conventional office schedule.

Do Athletic Trainers Have Work Patterns That Could Affect Responses?

Recent workforce research provides evidence for treating timing as an operational variable.

A 2026 NATA Compensation and Workforce Study collected responses from more than 8,000 certified or licensed athletic trainers. NATA's published findings indicate that workload, work-life balance, burnout, and retention remain significant professional issues. Another NATA analysis reports that 24% of respondents intend to work in a different setting within five years.

The work environment also varies substantially by setting.

NATA identifies secondary schools, colleges and universities, professional sports, youth sports, hospitals, clinics, occupational health, public safety, performing arts, and other environments as athletic-training workplaces.

This means an email campaign can contain very different recipient contexts.

For example:

• Secondary-school athletic trainers may have practices and competitions after the standard school day.
• College athletic trainers may work around training sessions, games, travel, and student-athlete care.
• Clinic-based athletic trainers may have more conventional patient-facing schedules.
• Professional or performance settings may have highly variable event schedules.

Therefore, one universal send-time recommendation can conceal meaningful differences within the audience.

What Does Athletic-Training Workload Tell Marketers About Timing?