Construction Email Lists and Intent Data: Research Reveals Higher Sales Acceptance Rates | InfoGlobalData

This helps sales representatives spend more time engaging qualified buyers.

Improved Personalization

According to McKinsey & Company, organizations that excel at personalization generate 40% more revenue from personalization-driven activities than average performers.

Intent data enables marketers to personalize messaging using current buyer interests.

Examples include:

• Construction management software
• Safety compliance solutions
• Heavy equipment
• Estimating platforms
• Project scheduling tools

Personalized outreach is more relevant because it aligns with demonstrated buying behavior.

More Efficient Sales and Marketing Alignment

Intent signals help marketing and sales teams agree on which accounts deserve immediate attention.

Shared visibility into buyer activity supports: