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BigCommerce Analytics: The Metrics Every Store Owner Should Track
4. How often should I check my analytics?
Glance at key numbers daily, review performance weekly, and run deeper reviews monthly and quarterly.
5. What is a good cart abandonment rate?
It varies by industry and device. Track your own baseline and work to reduce it by fixing shipping surprises, slow pages, and checkout friction.
6. Which metric shows long-term health best?
Customer lifetime value compared with acquisition cost, together with repeat purchase rate, shows whether growth is sustainable.
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