Affiliate Tracking and Attribution: How to Measure Affiliate Marketing Performance

Affiliate tracking logs the clicks and activities. Affiliate attribution determines which partner earns credit for a conversion when there is more than one.

What attribution model works best for affiliate marketing?

The right attribution model depends on your sales process. There is no best option, though. While last-click is easy, using multi-touch models might make more sense if your decision-making process is lengthy.

Do I require an affiliate tracking platform?

Yes, if you collaborate with multiple affiliates. Tracking affiliate links manually becomes increasingly difficult and causes discrepancies in commission payouts.

Why aren't all of my affiliate sales being tracked?

Typically, it is due to cookie blocking, cross-device conversions or incorrect link setup. Server-side tracking usually fixes the issue.

What exactly are Attribution & Compliance Services for?

Attribution services ensure that you determine which partners actually contributed to the result and that their promotions are aligned with your policies and regulations.

How often should I measure affiliate performance?

A weekly overview and monthly analysis will do for most of the brands.

Measure Your Affiliate Performance with Prudigital

Want clearer visibility into your affiliate performance? Talk to Prudigital about building a measurable affiliate tracking and attribution strategy.