Affiliate Tracking and Attribution: How to Measure Affiliate Marketing Performance

Cross-device journeys

A person starts their path with a mobile click and then completes the transaction using their laptop. It is possible for the attribution system to not be able to attribute this conversion to the affiliate.

Coupon use and last-click poaching

Some websites join the game just before a person completes a transaction with the purpose of getting credit. With the last-click attribution model in place, these entities will earn money even if they didn't contribute.

Fraud and policy violations

Lead generation from fake sources, cookie stuffing, brand bidding, and false advertising waste a lot of money. Another reason why Attribution & Compliance Services are important is that audits help keep your budget and reputation clean.

Inconsistent data in tools

When you see conflicting reports in your advertising system, analytical solution, and affiliate network, it becomes difficult to trust any of them.

Where Attribution & Compliance Services Help

Here is the point when brands understand that they require much more than a simple dashboard. With Attribution & Compliance Services, it will become possible to identify real drivers of sales and compliance of the promotion campaign with company regulations. It will allow producing more accurate reports and avoiding controversies around every payment.

How to Improve Affiliate Campaign Measurement

You don't need to address everything all at once; here are some simple measures to take into account.