7 Common Mistakes Marketers Make When Building Trade School Contact Lists | EducationDataLists

• Automotive
• Construction
• Manufacturing
• Information technology
• Healthcare
• Culinary arts
• Cosmetology
• Transportation
• Aviation
• Welding
• HVAC
• Electrical
• Business and marketing
• Public safety

The right segmentation depends on the product.

For example, a manufacturer selling industrial training equipment should not treat a culinary school and welding school as equivalent prospects merely because both fall under the trade-school umbrella.

A better segmentation model

Use at least three levels:

Institution: What type of school is it?

Program: What does it teach?

Contact: Who is responsible for the relevant area?

This creates a much more actionable Trade Schools Email Database.

6. Neglecting List Hygiene and Suppression Data

A database can be accurate when created and still degrade over time.