Why Certain Web Design Practices Frustrate SEOs
Every leading digital marketing company in Bangalore includes accessibility audits which are intended to inject new opportunities for increased conversions and revenue.
Not everything that shines is gold. Similarly, not every website that looks beautiful also works beautifully. A visually stunning masterpiece could possibly be a page load nightmare. Hence, in order to have a great website, you need the perfect combination of Web design and SEO. Now, when we speak about Web design, designers have their own different way of working, with nothing that particularly disturbs them. They have the elements, the colour scheme, the fonts, and the layout required, which they blend and combine to bring the perfect Web design. But, SEOs have a hundred things to think about, in terms of making both users and search engines happy. And, in the process of doing so, they come across multiple things about the Web design that may disturb them.
What disturbs SEOs the most?
There are certain Web design choices that interfere with usability, indexing, accessibility, and findability. This makes it very difficult for SEOs. The two main pain points are navigation and design, which in detail are as follows –
Navigation – Hamburger navigation menus, dropdown navigational elements that don’t link to the main category, accordion navigation, and mega menus
Design – Oversized images at the top of the page, infinite scrolling, not including alt-text descriptions for images, sliders that slow down the page because all images from the slider have to load first, not-so-strong page title heading, and unresponsive pages
Change is constant in the digital world. With each update in search engine technology, the human-computer behaviour changes. The more advanced the marketer is, the more they demand user interfaces to enhance user experience so that the desired tasks are completed. Marketers can’t stand a poorly designed and poorly performing website at any cost! They can also tell when a website is not prepared for promotion strategies. Every leading digital marketing company in Bangalore includes accessibility audits which are intended to inject new opportunities for increased conversions and revenue.
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