Which Side of Bubble Wrap Should You Use? | A Complete Packaging Guide

When it comes to protecting fragile items during transit, bubble wrap is one of the most reliable and widely used packaging materials in Australia. But one question continues to confuse customers and even businesses: which side of bubble wrap should you use?

Should the bubbles face inwards or outwards? Does it even matter?

In short, yes, it does matter. Using bubble wrap correctly can mean the difference between an item arriving safely and being damaged in transit. In this article, we’ll explain exactly how to use bubble wrap for optimal protection, offer expert bubble wrap packing tips, and explore other essential topics every Australian business or household should know about protective packaging.

Why Use Bubble Wrap?

Bubble wrap is designed to create a cushioning layer that absorbs shock and vibration. Its primary function is to protect fragile or delicate items from impact, scratches, and breakage during handling and transport.

Key advantages of bubble wrap:

• Lightweight and cost-effective
• Available in rolls, sheets, and pouches
• Suitable for various item sizes and shapes
• Reusable and recyclable (depending on local council policies)
• Helps prevent moisture and dust damage

From e-commerce retailers to home movers, bubble wrap remains an essential material in the world of packaging.

So, Which Side of Bubble Wrap Should Face Inwards?

The correct way to use bubble wrap is with the bubble side facing inward, directly against the item you’re wrapping.

This ensures:

• Maximum cushioning where it’s needed most
• Reduced movement within the package
• Enhanced shock absorption during transit

The flat side should face outward to make it easier to tape and secure your wrapped item, creating a smooth exterior that slides easily into boxes or satchels without catching.

Why Bubble-Side-In Is Best: A Technical Breakdown

Understanding the structure of bubble wrap helps explain why this method is most effective.

Bubble wrap is made up of two layers:

1. Flat outer layer– A smooth polyethylene film that holds everything together
2. Inner layer with air-filled bubbles– Designed to absorb pressure, knocks, and drops

Placing the bubbles inward means:

• The air pockets are closer to the object, acting as a protective cushion
• The risk of popping bubbles from external pressure is minimised
• Fragile surfaces like glass or screens are better insulated

Incorrectly wrapping with the flat side inside can significantly reduce the protective effect.

Know more https://premiumpackaging.com.au/blog/bubble-wrap-use/