What is Local Seo?

Seo is the process of optimizing any given search word or term for a search engine on your site, i also have a marketing glossary cause i know there’s a lot of different terminology that we’re going to end up breaking down and you can find then click on local Seo unlocked and that’ll break down all the cheat sheets and modules, and even give you the marketing acronym glossary, which you’ll find when you go there, and it’s understand as well as local Seo packed. 

So What is Local Seo?

Whenever you search for something, you typically see a map listing at the top then some local business listing and they’ll have ratings.

Rating is very important the moment people have four and a half stars or more, they tend to do well. Anything less than that they don’t do as well, and then beneath that is you see organic results as well.

Local By the Numbers

• 46% of all Searches on Google are local
• Google 3-pack appears in the top spot in 93% of searches with local intent
• 18% of Local Mobile Searches lead to a sale with oneday
• 78% of local-mobile searches result in offline purchases
• 71% of people surveyed say they look up and confirm the location of a business before going to it for the first time

Why is Local Seo Important?

About 89% of people search for a local business on their smartphone at least once a week, with 58% searching daily

Your Position is Everything 

• Over 35% of the clicks go to position 1
• If you’re not in the top 10, then you’re not going to be seen
• Being top is everything

The Benefits of Local Seo 

• Build Citation & Business reputation
• More positive local reviews 
• Enhance Map & Location Visibility 
• Increase Traffic
• Reduce Advertising Costs
• Get More Customers

How to Win in Local Search

• Keep your Name, Address , Phone Number consistent
• Quality and Quantity of local reviews really matter (Don’t game them)
• Create local Content for press mentions
• Use Google maps on your site

Signals That Matter local Search

• Business Signals: Categories, Locations, Keywords in business Title Proximity etc.
• Review Signals: Review Quantity, Review Velocity, Review Diversity etc.
• Off-Page Signals: IYP/aggregator NAP consistency, citation volume, etc.
• On-Page Signals: Presence of NAP, Keywords in titles, Domain Authority, etc.
• Link Signals: Inbound anchor text linking domain authority, linking domain quantity, etc.
• Social Signals: facebook likes, Twitter followers, Instagram likes etc. 
• Behavioural Signals: Click through rate, Mobile Clicks to call, check ins offers etc.

Google Tools You’ll Be Leveraging

• Google Local Search 
• Google Maps 
• Google Search Console
• Google My Business

So the Google My Business Listing, as you can see right underneath the map, and if you are in Google My Business, it really does help in the long run , but just don’t expect to submit to Google My Business and show up to the top. You need to do quite a bit more than that, and I'll break that down.

Read this blog Top 5 reasons why SEO shouldn’t be ignored. You will know how SEO is work for marketing.