Vietnam Vegan Cosmetics Market Size, Share, Trends and Report 2025-2033

Vietnam Vegan Cosmetics Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

​Market Size in 2024: USD 91.80 Million

Market Forecast in 2033: USD 198.56 Million

Market Growth Rate 2025-2033: 8.02%

The Vietnam vegan cosmetics market size reached USD 91.80 Million in 2024. Looking forward, the market is expected to reach USD 198.56 Million by 2033, exhibiting a growth rate (CAGR) of 8.02% during 2025-2033. The market is fueled by increasing concern over animal welfare, green living, and the wellness of plant-based skin care. Social media influencers and celebrities are propagating vegan beauty movements, while Gen Z consumers are driving demand for transparency and clean-label products. Classic herbal knowledge is being reengineered by local companies to produce distinctive, culturally appropriate products, which further contributes to the growing Vietnam vegan cosmetics market share.

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Vietnam Vegan Cosmetics Market Trends and Drivers:

The most powerful driver propelling the Vietnam vegan cosmetics market is a fundamental shift in consumer consciousness, particularly among Millennials and Gen Z. This demographic is not merely avoiding animal-derived ingredients; they are engaging in a more profound, values-based purchasing journey that intertwines personal wellness with environmental and ethical accountability. This evolution is uniquely tailored to the Vietnamese context, where there is a growing reconnection with traditional herbal wisdom and a preference for botanicals native to the region, such as centella asiatica, turmeric, and gac fruit. Consumers are increasingly scrutinizing product labels for certifications like Cruelty-Free International's Leaping Bunny and Vegan Society trademarks, but they are also seeking brands that articulate a clear story of sustainable sourcing, transparent supply chains, and community impact. This has moved the market beyond a niche trend into a mainstream expectation, forcing even established conventional brands to reformulate and reposition. The demand is no longer passive; it is an active interrogation of a brand's entire ethos, from ingredient provenance and water-soluble formulations to reduce microplastic pollution, to refillable packaging initiatives that address Vietnam's pressing plastic waste challenges. This discerning consumer base, empowered by social media and independent beauty bloggers, is setting a new, exceptionally high standard for what constitutes a truly responsible beauty product in the modern Vietnamese landscape.

In response to sophisticated consumer demand, a significant market dynamic is the intense focus on research and development, with brands strategically leveraging Vietnam's immense agricultural and botanical biodiversity as a competitive advantage. The innovation is twofold: firstly, in the scientific extraction and stabilization of potent local ingredients like star apple (vú sữa) for hydration, sea grape (rong nho) for mineral-rich nourishment, and snow mushroom (nấm tuyết) as a powerful natural alternative to hyaluronic acid. This "clean-meets-local" approach resonates deeply with consumers seeking both efficacy and cultural authenticity. Secondly, there is a surge in advanced biotechnology to create high-performance vegan alternatives to traditionally animal-derived ingredients like squalane (now derived from sugarcane) and collagen (engineered through microbial fermentation). This positions Vietnamese vegan cosmetics not as a simplistic, stripped-back option, but as a frontier of cutting-edge, efficacious beauty science. Forward-thinking companies are investing in partnerships with local agricultural cooperatives and national research institutes to ensure sustainable, traceable, and high-yield cultivation of these unique botanicals, creating a vertically integrated supply chain that adds significant value to the domestic economy while establishing a distinct and defensible market position on the global stage.

The distribution and marketing landscape for vegan cosmetics in Vietnam is undergoing a radical transformation, characterized by a seamless omnichannel strategy that blends digital discovery with tangible, physical experiences. While e-commerce platforms like Shopee and Tiki remain crucial for initial consumer reach and convenience, the market is witnessing a growing emphasis on experiential retail. Pop-up stores in major urban centers like Ho Chi Minh City and Hanoi are becoming essential for brand building, allowing consumers to physically engage with products, receive personalized consultations, and participate in educational workshops about vegan beauty principles. This hybrid model caters to the consumer's desire for both the efficiency of online shopping and the trust-building experience of in-person interaction. Furthermore, social commerce, particularly through visually-driven platforms like Instagram, Tiktok, and Zalo, is being used not just for advertising, but for community cultivation. Brands are fostering loyal followings by creating educational content, hosting live sessions with skincare experts, and showcasing user-generated content that reinforces authenticity. This strategic move away from purely transactional relationships towards community-centric engagement is crucial for building long-term brand loyalty in a market where trust is the ultimate currency.

Vietnam Vegan Cosmetics Market Industry Segmentation:

Product Type Insights:

• Skin Care
• Hair Care
• Makeup
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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