Vietnam Fashion Influencer Marketing Market Size, Share and Report 2033

The Vietnam fashion influencer marketing market was valued at USD 27.20 Million in 2024 and is expected to reach USD 385.56 Million by 2033, growing at a CAGR of 34.26% during the forecast period of 2025 to 2033. The market growth is driven by increased brand investments in influencer partnerships, rapid adoption of social media, rising user engagement with digital content, and preference for authentic marketing approaches. Integration of artificial intelligence (AI) also enhances targeting, efficiency, and impact in this market.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Vietnam Fashion Influencer Marketing Market Key Takeaways

• The Vietnam fashion influencer marketing market size reached USD 27.20 Million in 2024.
• The market is projected to grow at a CAGR of 34.26% from 2025 to 2033.
• The market forecast period is from 2025 to 2033.
• Rapid adoption of social media platforms and increasing user engagement with digital content drive market expansion.
• Rising brand investments in influencer collaborations help boost visibility and trust.
• Integration of AI technologies enhances campaign efficiency and targeting.
• The growing e-commerce sector further accelerates market growth by linking influencer campaigns to online sales.

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Market Growth Factors

The expansion of internet access and smartphone penetration in Vietnam significantly boosts the fashion influencer marketing market. As of January 2024, there were 78.44 million internet users in Vietnam, with millions of young individuals actively using social media. Influencers have become key opinion leaders, shaping fashion trends and influencing purchasing decisions with authentic and relatable content. Social media algorithms amplify influencer posts, enabling broader reach and higher engagement. Fashion brands are capitalizing on this trend by allocating larger budgets to influencer partnerships, enhancing brand visibility, trust, and conversions.

Artificial intelligence (AI) is profoundly reshaping the Vietnam fashion influencer marketing market by enabling smarter and more targeted campaigns. A report by MMA and Decision Lab notes that 89% of Vietnamese companies integrate AI into their marketing strategies, with 78% achieving medium to high integration. AI-powered tools help brands vet influencers by assessing follower authenticity, engagement rates, and demographics, mitigating risks of ineffective collaborations. Predictive insights from AI data help marketers track consumer behavior and fashion trends, designing campaigns that resonate with specific segments. Additionally, AI tools aid content creation through video editing, virtual try-ons, and personalized styling, amplifying content relevance and engagement.

The robust growth of Vietnam’s e-commerce market, valued at USD 24.9 Billion in 2024, also propels the fashion influencer marketing market. Online shopping festivals, live-streaming, and social commerce platforms transform consumer interactions. Influencers play an essential role in promoting fashion products through styled shoots, unboxing videos, live demonstrations, and discount codes. Their personalized recommendations reduce buyer hesitation and directly link user engagement to purchases. E-commerce platforms increasingly integrate influencer campaigns to target buyers more effectively, driving sales in Vietnam’s fast-growing online retail landscape where convenience, discounts, and interactive experiences are highly valued.

Market Segmentation

Influencer Type

• Megainfluencers
• Macroinfluencers
• Microinfluencers
• Nanoinfluencers

The market report provides detailed analysis and segmentation by influencer type, categorizing influencers from megainfluencers to nanoinfluencers based on their reach and engagement, addressing different marketing strategies.

Fashion Type

• Beauty and Cosmetics
• Apparels
• Jewelry and Accessories

The report segments the market based on fashion types, including beauty and cosmetics, apparels, and jewelry and accessories, analyzing consumer preferences and marketing impact in each category.

Regional Insights

The report segments Vietnam into three major regions: Northern Vietnam, Central Vietnam, and Southern Vietnam for market analysis. Detailed regional market data is provided but the source does not specify a dominant region or exact market shares or CAGR by region. These regions represent key geographic segments targeted for influencer marketing campaigns.

Northern Vietnam, Central Vietnam, and Southern Vietnam each constitute critical parts of Vietnam’s fashion influencer marketing landscape, catering to diverse consumer bases and e-commerce activities.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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