Vietnam Confectionery Market Size, Share and Report 2025-2033

Market Overview

The Vietnam confectionery market was valued at USD 792.8 Million in 2024 and is expected to reach USD 1,733.5 Million by 2033, growing at a CAGR of 9.08% during the forecast period 2025-2033. Key growth drivers include the rising number of bakeries and cafés offering freshly baked products, increasing demand for artisanal and luxury baked goods, and the focus on sustainable sourcing and eco-friendly packaging. This expanding market reflects evolving consumer tastes and rising disposable incomes.

Study Assumption Years

• Base Year: 2024
• Historical Period: 2019-2024
• Forecast Period: 2025-2033

Vietnam Confectionery Market Key Takeaways

• The Vietnam confectionery market size was USD 792.8 Million in 2024.
• The market is projected to grow at a CAGR of 9.08% over 2025-2033.
• The market value is expected to reach USD 1,733.5 Million by 2033.
• Expansion of bakeries and café culture is reshaping the confectionery industry.
• Traditional festivals like Tết and Mid-Autumn Festival drive demand for culturally meaningful sweets.
• Online retail growth is transforming consumer purchasing habits.
• Increasing affluence is boosting demand for premium and gourmet confectionery products.

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Market Growth Factors

In the cities of Vietnam, bakeries and cafes are proliferating, expanding the market for confectionery products, as sweet foods are being eaten with tea and coffee more frequently. Bakeries typically produce a wide variety of desserts, from customary Vietnamese pastries such as mooncakes to the latest Western snacks, and cater to a wide audience. Particularly with the growth of local cafes, their grab-and-go products extend consumer experiences based on social changes, as well as the increasing popularity of more expensive confectionery products, thus expanding the confectionery market.

Confectioneries have cultural importance in Vietnam, for example bánh chưng and mooncakes are served during the Tết (Lunar New Year) and the Mid-Autumn Festival, symbolizing prosperity and union, respectively. National pride in cultural heritage has increased demand for heritage products, including baked confectioneries, which heritage brands are seeking to modernize while preserving their cultural value, while becoming staples of everyday and of festive consumption that fuel market growth.

E-commerce has changed the way Vietnamese consumers purchase confectionery products, with online retailers offering a wider selection of products, home delivery, discounts, and other promotions not available in physical stores. Brands are investing in online marketing and direct to consumer sales, allowing small brands to modify their packaging and product to meet the trends and expectations of their online consumers. Changes in purchasing patterns are driving the market growth.

Market Segmentation

Product Type Insights:

The market includes a diverse range of product types such as hard-boiled sweets, mints, gums and jellies, chocolate, caramels and toffees, medicated confectionery, fine bakery wares, and others, providing a comprehensive variety catering to varied consumer tastes.

Age Group Insights:

Segments considered are children, adult, and geriatric, offering analysis based on consumption patterns across different age demographics.

Price Point Insights:

The market is segmented into economy, mid-range, and luxury price points, reflecting a spectrum of consumer affordability and preference levels.

Distribution Channel Insights:

Key distribution channels include supermarkets and hypermarkets, convenience stores, pharmaceutical and drug stores, online stores, and others, detailing how products reach end-users.

Regional Insights

The report covers major regional markets, including Northern Vietnam, Central Vietnam, and Southern Vietnam, providing comprehensive analysis at the country level. Specific regional statistics such as market share or CAGR are not explicitly detailed in the source.

Recent Developments & News

In October 2024, Mondelez Kinh Do Vietnam launched a collaboration with Coca-Cola, introducing products like the OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. The campaign aimed to connect consumers in Vietnam and globally through this playful partnership.

In January 2024, Nestlé Vietnam announced a USD 100 Million investment to expand production at its Tri An coffee factory in Đồng Nai to meet rising demand locally and internationally. Nestlé is Vietnam's largest coffee buyer and exports iconic brands including Nescafé and Starbucks to over 29 countries.

Key Players

• Mondelez Kinh Do Vietnam
• Nestlé Vietnam

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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