Vietnam Canned Food Market Size, Share, Growth and Report 2026-2034

The Vietnam canned food market was valued at USD 519.69 Million in 2025 and is expected to reach USD 627.24 Million by 2034, at a CAGR of 2.11% during the 2026-2034 forecast period. The market growth is driven by urbanization, evolving lifestyles, rising middle-class income, and improved retail infrastructure. Manufacturers meet demand through diversified local and international product offerings.

Study Assumption Years

• Base Year: 2025
• Historical Year/Period: 2020-2025
• Forecast Year/Period: 2026-2034

Vietnam Canned Food Market Key Takeaways

• The market size was USD 519.69 Million in 2025.
• It is projected to grow at a CAGR of 2.11% from 2026 to 2034.
• Canned meat and seafood held the largest product type share at 46% in 2025.
• Conventional type dominated with a 74% market share in 2025.
• Supermarkets and hypermarkets led distribution with 47% market share.
• Northern Vietnam contributed 35% to the market, leading all regions.

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Market Growth Factors

In Vietnam, urbanization and lifestyle changes are expected to propel growth in the canned food market. Urbanization is driven by the migration of younger professionals and dual-income households who are increasing the demand for canned food. Nature Foods Company grew its ready-to-eat and freeze-dried food product lines in August 2025 to serve the needs of urban pantries.

Modern retailing infrastructure development makes market access better. In 2025, WinCommerce newly opened 318 stores through expansion of supermarkets, hypermarkets, and convenience stores into secondary cities and suburbs. It visibly expands for merchants, target promotions toward buyers, and cold chains ensure quality and reliability throughout a broader consumer base.

Middle class income growth coupled with changing consumer behavior is expected to drive demand for greater convenience, quality, safety, nutrition, and brand equity. Masan Consumer's premium Omachi "Asian eateries" launched in 2025 illustrates how this segment can drive innovation in flavor and formats for urban and semi-urban expansion.

Market Segmentation

Product Type

• Canned Meat and Seafood: Dominating with a 46% market share in 2025, driven by Vietnam's maritime heritage and abundant seafood resources. Local production capacity supports exports, investing in advanced processing to meet international standards. Products include canned tuna, sardines, and processed meats offering convenience and nutritional benefits.

Type

• Conventional: Leading with 74% market share in 2025. Preferred due to widespread availability, affordability, and consumer acceptance. Well-established supply chains and economies of scale enable competitive pricing. Major companies stock essential products and launch convenience variants to meet mass-market demand.

Distribution Channel

• Supermarkets and Hypermarkets: Account for 47% market share in 2025. They offer wide product varieties, promotional activities, and one-stop shopping convenience. The expanding retail footprint in secondary cities boosts market reach, consumer confidence, brand loyalty, and long-term sales through targeted campaigns and improved merchandising.

Regional Insights

Northern Vietnam leads the market with a 35% share in 2025. The dominance is due to high urban population density near Hanoi, higher per capita incomes, and advanced retail infrastructure. Proximity to manufacturers and effective cold chain distribution add to Northern Vietnam’s competitive advantage. Traditional preservation practices also support consumer acceptance and demand.

Recent Developments & News

In July 2025, Dong Giao Foodstuff Export JSC (Doveco) partnered with Tetra Pak Vietnam to launch Vietnam's first paper-can (Tetra Recart®) production line. This technology prolongs shelf life without refrigeration and maintains food quality, marking a significant advancement in processed food packaging and supporting export-ready canned fruits and vegetables.

Key Players

• Halong Canned Food Joint Stock Company
• Ben Food
• Nestlé Vietnam
• VISSAN
• Masan Consumer
• Dong Giao Foodstuff Export JSC (Doveco)

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