Vietnam AI In Social Media Market Size, Share, Top Companies, Forecast 2025-2033

The Vietnam AI in social media market reached a size of USD 10.25 Million in 2024 and is projected to grow to USD 94.63 Million by 2033. It is expected to expand at a CAGR of 24.89% during the forecast period of 2025 to 2033. This growth is driven by the rapid adoption of generative AI tools on leading social media platforms and the integration of e-commerce functionalities, delivering personalized experiences and improved digital customer engagement. The Vietnam AI in Social Media Market is witnessing a transformation with technological advancements that enhance business interaction and retention.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Vietnam AI In Social Media Market Key Takeaways

• The market size was USD 10.25 Million in 2024.
• It is forecasted to grow at a CAGR of 24.89% during 2025-2033.
• The forecast period covered is 2025-2033.
• The Vietnamese social media ecosystem is rapidly shifting with the adoption of generative AI technologies enabling automation in content creation and customer interactions.
• Small and medium enterprises are increasingly leveraging AI to compete by generating professional content and optimizing campaigns.
• Advanced integration of AI with social commerce is creating seamless shopping experiences with AI-powered product recommendations and payment systems.
• Live commerce and interactive content, enhanced by AI, are becoming critical drivers for customer engagement and conversion in Vietnam's mobile-centric market.

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Market Growth Factors

The Vietnam AI in social media market is flourishing due to the mass integration of generative artificial intelligence tools within major social media platforms. These AI capabilities include smart chatbots, automated customer responses, and predictive audience targeting, allowing companies to automate content development and build personalized marketing campaigns efficiently. Such technological advancements enable Vietnamese companies to reduce operational costs while enhancing the quality and relevance of their social media presence, supporting competitive advantage especially for SMEs.

Social commerce integration plays a pivotal role in the market's growth. Vietnamese social media platforms are evolving into full-fledged e-commerce channels with AI-driven recommendation algorithms, customized shopping experiences, and effortless payment systems. These enhancements have revolutionized consumer behavior, enabling businesses to combine engaging content with direct purchasing options seamlessly. Features such as augmented reality try-on and smart inventory management systems further drive revenue growth and user engagement.

Live commerce has gained prominence as an engaging shopping medium blending entertainment with real-time purchases. AI technologies optimize live interactions through real-time sentiment analysis, automated moderation, multilingual translation, and targeted product recommendations. Vietnamese influencers and businesses leverage these tools to create interactive live streams that boost conversion rates and customer satisfaction. This comprehensive use of AI fosters improved customer trust and provides valuable insights for marketing strategies.

Market Segmentation

Component Insights:

• Solution: Includes software tools and platforms enabling AI functionalities in social media.
• Services: Comprising support and maintenance, system integration, and training to facilitate AI adoption.

Technology Insights:

• Machine Learning and Deep Learning: Core AI technologies driving analytics and automated processes.
• Natural Language Processing (NLP): Applied for understanding and generating human language in AI interactions.

Enterprise Size Insights:

• Small and Medium-sized Enterprises (SMEs): Benefiting from AI to create professional content and marketing.
• Large Enterprises: Investing in holistic AI strategies including data analysis and campaign optimization.

Application Insights:

• Sales and Marketing: Utilizing AI to enhance outreach and campaign effectiveness.
• Customer Experience Management: Improving personalization and support through AI tools.
• Predictive Risk Assessment: Applying AI to forecast and mitigate business risks.

End User Insights:

• Retail and E-commerce: Leading sectors adopting AI for enhanced consumer engagement.
• Banking, Financial Services and Insurance (BFSI): Employing AI for marketing and customer insights.
• Education: Leveraging AI for improved communication and social media presence.
• Public Utilities: Utilizing AI to engage stakeholders via social platforms.
• Others: Various other sectors integrating AI in social media strategies.

Regional Insights

The Vietnam AI in social media market includes Northern Vietnam, Central Vietnam, and Southern Vietnam as principal regions. While the report does not specify dominance by any region, these territorial segments represent the major market domains where AI adoption and social media usage are expanding, supported by increasing digital penetration and technological integration across Vietnam.

Recent Developments & News

In September 2025, Vchat launched in Vietnam offering Web3 transparency, AI personalization, and community rewards via DAO governance allowing user voting on ecosystem features. Each user can interact with an intelligent assistant for navigation.

In October 2024, Meta Platforms announced increased investment in AI innovation in Vietnam, including manufacturing mixed reality headsets starting 2025. This followed a meeting between Meta's global affairs president and the Vietnamese President.

Key Players

• Meta Platforms
• Vchat

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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