Vanilla Market 2030: Growing Use in Vegan and Plant-Based Foods

Vanilla Market Growth & Trends

The global vanilla market is anticipated to reach USD 5.17 billion by 2030 and is expected to expand at a CAGR of 6.2% from 2025 to 2030 , according to a new report by Grand View Research, Inc. The market growth is attributed to the rising preference for natural and organic ingredients in food and beverage products. Consumers are becoming more health-conscious and seeking clean-label formulations, leading to higher adoption of vanilla as a natural flavoring agent in dairy, confectionery, bakery, and plant-based alternatives.

The expanding applications of vanilla beyond the food industry are contributing to market expansion. Due to its aromatic and therapeutic properties, the fragrance and cosmetics sector is witnessing a surge in vanilla-based formulations. Vanilla is widely used in perfumes, skincare, and wellness products, enhancing its commercial viability. Furthermore, the pharmaceutical industry is increasingly utilizing vanilla for its antioxidant and antimicrobial benefits, further broadening its scope.

Sustainable sourcing and advancements in vanilla cultivation techniques are also crucial to market growth. Innovations such as controlled-environment farming and improved pollination methods are helping to stabilize yields and enhance supply reliability. Additionally, ethical trade practices and fair-trade initiatives are gaining prominence, ensuring sustainable vanilla production while catering to the growing demand for responsibly sourced ingredients.

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The market is further supported by changing consumer preferences toward premium flavors, particularly in specialty beverages and gourmet food products. The popularity of vanilla-infused coffees, artisanal desserts, and luxury fragrances continues to rise, driving increased consumption. As these trends strengthen, the global vanilla industry is expected to witness sustained expansion, with key players focusing on innovation, ethical sourcing, and product diversification to capitalize on emerging opportunities.

Vanilla Market Report Highlights

• Liquid vanilla accounted for the largest revenue share of 75.9% in 2024, due to its versatility, widespread applications across industries, and the increasing preference for convenience and ease of use among food manufacturers and consumers.
• The powder segment is expected to grow at a significant CAGR of 5.7% from 2025 to 2030.
• Food and beverages accounted for the largest revenue share of 45.3% in 2024, owing to the increasing popularity of gourmet foods, premium ice creams, and artisanal products.
• The personal care & cosmetics segment is expected to grow at the fastest CAGR of 6.7% from 2025 to 2030 owing to increasing use of vanilla in diverse applications apart from fragrance.
• Europe dominated the market in 2024 owing to factors such as a strong demand for premium and natural ingredients across the region. Consumers favor authentic vanilla flavors in confectionery, dairy products, and baked goods.

Vanilla Market Segmentation

Grand View Research has segmented the vanilla market on the basis of product, type, and region:

• Product Outlook (Revenue, USD Billion, 2018 - 2030)
  • Liquid
  • Powder
• Type Outlook (Revenue, USD Billion, 2018 - 2030)
  • Food & Beverages
  • Personal Care & Cosmetics
  • Pharmaceuticals
  • Others
• Regional Outlook (Revenue, USD Billion, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • South Korea
  • Latin America
    • Brazil
  • Middle East & Africa
    • South Africa

List of Key Players in Vanilla Market

• Nielsen-Massey Vanillas, Inc.
• McCormick & Company, Inc.
• Symrise AG
• Givaudan SA
• Sensient Technologies Corporation
• Firmenich SA
• Synthite Industries Ltd
• Prova SAS
• Lafaza Foods
• Ever Organic
• Tharakan & Company
• Super Africa Products
• Vermont Farmstead
• Eurovanille
• Flavorchem Corporation

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