U.S. Motorcycle Market Growth: From Cruisers to Electric Rides

The U.S. motorcycle market was valued at USD 10.48 billion in 2024 and is expected to grow to USD 13.28 billion by 2030, reflecting a CAGR of 4.1% from 2025 to 2030. This growth is largely driven by the increasing popularity of motorcycles for both recreational and commuting purposes. Factors such as rising urbanization and the demand for efficient, cost-effective transportation have fueled motorcycle sales. Additionally, the expanding interest in adventure and sports motorcycles, alongside the growth of motorcycle clubs and events, has further propelled the market. Technological advancements, including the introduction of electric and hybrid motorcycles, also contribute significantly to market expansion.

Increasing fuel prices have made motorcycles a favored option among budget-conscious consumers due to their superior fuel efficiency. Urban traffic congestion and the need for agile transportation options further boost the attractiveness of motorcycles, which can navigate through traffic more easily than cars. Innovations in motorcycle technology, such as electric and hybrid models with enhanced safety features and better fuel economy, continue to attract new riders and encourage existing riders to upgrade their vehicles.

The motorcycle lifestyle, often associated with freedom and adventure, remains highly popular, particularly with a rise in long-distance touring and off-road riding. The trend toward customizing motorcycles to reflect personal style is gaining traction, boosting demand for aftermarket parts and accessories. In addition, stronger marketing efforts by manufacturers, increased disposable incomes, and wider availability of motorcycle safety courses support market growth. Furthermore, favorable government policies, including subsidies for electric vehicles and improved infrastructure for motorcyclists, are important drivers behind this market expansion.

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Key Market Trends & Insights

• Motorbikes dominated the market, holding a 56.0% revenue share in 2024. Their versatility makes them suitable for a broad range of uses, from daily commuting to recreational and touring activities. Motorbikes are also preferred due to their affordability and fuel efficiency compared to cars.
• Scooters are projected to grow at the fastest CAGR of 4.3% during the forecast period. Scooters are particularly popular for urban commuting, offering easy maneuverability and convenient parking in congested cities. Their fuel efficiency and relatively low cost also make them appealing for daily transport.

Market Size & Forecast

• 2024 Market Size: USD 10.48 Billion
• 2030 Projected Market Size: USD 13.28 Billion
• CAGR (2025-2030): 4.1%

Key Companies & Market Share Insights

Leading players in the U.S. motorcycle market include Suzuki Motor Corporation, HARLEY-DAVIDSON, Honda Motor Co., Ltd., and BMW AG, among others.

• Suzuki Motor Corporation is a global leader offering a broad range of motorcycles and scooters, including popular models such as the GSX-R Series, V-Strom Series, Hayabusa, Gixxer Series, Burgman Series, Katana, and Avenis. Suzuki focuses on innovation and quality to cater to diverse rider needs, from commuting to high-performance racing.
• Harley-Davidson is a legendary brand known for its cruisers and touring bikes, including models like the Sportster Series, Softail Series, Touring Series, Fat Bob, Nightster, Pan America, and LiveWire. Harley-Davidson motorcycles are renowned for their powerful engines, distinctive design, and the sense of freedom they evoke, supported by a loyal fan base.

Other prominent players include Yamaha Motor Co., Ltd., Kawasaki Heavy Industries, Ltd., Ducati Motor Holding S.p.A, KTM AG, Polaris Inc., and Triumph Motorcycles.

Key Players

• Suzuki Motor Corporation
• HARLEY-DAVIDSON
• Honda Motor Co., Ltd.
• BMW AG
• Yamaha Motor Co., Ltd
• Kawasaki Heavy Industries, Ltd
• Ducati Motor Holding S.p.A
• KTM AG
• Polaris Inc.
• Triumph Motorcycles

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Conclusion

The U.S. motorcycle market is set for steady growth, supported by rising urbanization, fuel efficiency concerns, and a growing enthusiasm for recreational and adventure riding. Innovations such as electric and hybrid motorcycles, alongside expanding infrastructure and favorable government policies, are enhancing the market’s appeal. With motorbikes continuing to dominate and scooters rapidly gaining popularity in urban areas, the market is positioned for a healthy CAGR of 4.1%, reaching USD 13.28 billion by 2030. Established industry leaders and emerging players alike are driving innovation, ensuring sustained growth and evolution of the motorcycle landscape in the U.S.