The U.S. bike market was valued at USD 14.55 billion in 2024 and is expected to reach USD 32.13 billion by 2033.
The U.S. bike market was valued at USD 14.55 billion in 2024 and is expected to reach USD 32.13 billion by 2033, growing at a CAGR of 9.3% from 2025 to 2033. With increasing focus on health, wellness, and environmental sustainability, bicycles are becoming a key mode of active transportation and urban mobility across the United States. Both metropolitan and suburban communities are witnessing a shift, where cycling is embraced not only for commuting but as a conscious lifestyle choice.
Several factors are fueling this transformation: rising fuel prices, growing urban traffic congestion, and a broader cultural shift toward eco-conscious living. From the West Coast to the Northeast, municipal governments are investing in dedicated cycling infrastructure and public education campaigns to position bicycles as practical alternatives to cars.
At the federal level, the momentum is supported by targeted funding. On May 17, 2024, the U.S. Department of Transportation (USDOT) awarded USD 63 million in grants to 99 communities under the Safe Streets and Roads for All (SS4A) program. The funding is being used to develop safer streets through protected bike lanes, multimodal corridors, and urban trail systems. According to Transportation Secretary Pete Buttigieg, these investments are designed to make cycling “safe, comfortable, and convenient for all riders.”
Consumer behavior has evolved accordingly. A 2024 survey by the League of American Bicyclists found that 36% of adults in urban areas ride a bicycle at least once per week, marking a significant rise from pre-pandemic levels. Data from the National Bicycle Dealers Association (NBDA) revealed that over 18 million bicycles were sold in 2023, with e-bikes accounting for nearly one-third of all sales. The growing interest in gravel riding, trail cycling, and endurance events has increased demand for high-performance models, while commuter and cargo bikes continue to gain popularity in cities.
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Key Market Trends & Insights
Market Size & Forecast
Key Companies & Market Share Insights
The U.S. bike market consists of a diverse mix of established brands and emerging innovators that are continuously adapting to shifts in consumer preferences. Leading companies focus on performance engineering, comfort, and sustainability, integrating features such as lightweight materials, advanced drivetrain systems, and electronic components.
To expand reach and brand presence, manufacturers collaborate with national retail chains, bike specialty shops, and mobility service platforms. E-commerce has also become a key channel for reaching tech-savvy and convenience-driven buyers.
Additionally, strategic partnerships with urban planning bodies and logistics companies allow manufacturers to roll out specialized bikes, including electric bikes (e-bikes), cargo bikes, and commuter hybrids tailored to the evolving needs of American cyclists. Companies are also leveraging modular production capabilities and customization options to stay ahead in a fast-changing market.
Key Players
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Conclusion
The U.S. bike market is on a strong growth trajectory, projected to more than double from USD 14.55 billion in 2024 to USD 32.13 billion by 2033, growing at a CAGR of 9.3%. This expansion is fueled by a combination of health-conscious consumer behavior, government-backed infrastructure, and a broader shift toward sustainable urban mobility.
Key drivers include the rise in personal transportation preferences, the surge in e-bike adoption, and growing awareness of environmental and economic benefits of cycling. The dominance of conventional and city bikes, along with high demand for personal use, demonstrates that bicycles are increasingly viewed as essential tools for commuting, fitness, and recreation.
Despite competition from other mobility solutions, bicycles continue to gain ground due to their versatility, affordability, and minimal environmental impact. With ongoing investments in infrastructure, product innovation, and rider engagement, the U.S. bike market is well-positioned to thrive in the decade ahead.