UK Bottled Water Market Share To Reach Scalable Heights Of Growth

UK Bottled Water Market Summary

The UK bottled water market size was valued at USD 10.97 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 4.5% between 2024 and 2030. The convenience and portability of bottled water, combined with the potential health risks associated with contaminated tap water, are among the primary factors driving its demand. However, the growing issue of environmental pollution caused by plastic waste presents a notable challenge for the market’s growth. Furthermore, while bottled water is often viewed as a healthier alternative, there are also concerns about potential health risks related to its consumption.

The rising awareness of waterborne diseases, increasing disposable income, rapid urbanization, and heightened consumer focus on health and wellness have fueled the rising consumption of bottled water across health-conscious demographics. In addition, increasing concerns about the environmental impact of plastic waste originating from bottled water packaging are pushing producers toward sustainable practices. Companies are increasingly investing in the use of PET bottles and plant-based alternatives to achieve eco-friendly solutions. With the development of innovative and sustainable packaging, the demand for bottled water is expected to increase further, particularly in developed economies such as Europe and North America. Eco-friendly initiatives not only address environmental concerns but also enhance consumer brand perception and trust.

Key Market Trends & Insights

• The off-trade channel dominated the market with a significant share of 89% in 2023. This channel includes retail outlets such as hypermarkets, supermarkets, convenience stores, mini markets, and traditional shops. Consumers increasingly prefer the ease of purchasing bottled water in these outlets, where they can select specific brands that meet their preferences in terms of mineral content, packaging, and price point. This accessibility and variety will continue to propel the segment’s growth during the forecast period.
• In 2023, the mineral water segment held a revenue share of 24.3%. Contaminants present in flowing water are often responsible for illnesses such as typhoid, diarrhea, and dysentery. As a result, businesses are focusing on providing safer water options, while consumers increasingly seek out trusted bottled mineral water sources to ensure safety and quality in daily consumption.
• The PET water bottles segment continues to be a dominant category within the UK bottled water market due to its cost-effectiveness compared to alternatives like glass and aluminum. PET bottles are not only less expensive to produce but are also lightweight, reducing transportation and logistics costs. These advantages make PET bottles particularly appealing for both manufacturers and consumers.
• The cans segment is projected to experience the fastest CAGR throughout the forecast period. Cans provide excellent product protection by forming an airtight and light-resistant barrier, which helps maintain the freshness, purity, and taste of bottled water. This ability to preserve quality over extended periods enhances their appeal to consumers and strengthens their position in the market.

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Market Size & Forecast

• 2023 Market Size: USD 10.97 billion
• 2030 Projected Market Size: USD 15.04 billion
• CAGR (2024 - 2030): 4.5%

Key Companies & Market Share Insights

The market comprises both worldwide and domestic players. Brand market share analysis signifies that prime players are emphasizing on tactics such as new product launches, collaborations, mergers & acquisitions, and global expansions.

Some of the key companies include, Nestlé, PepsiCo, and The Coca-Cola Company, and DANONE, among others.

• In March 2021, Nestlé Waters, via its mineral water brand S. Pellegrino, launched new flavors such as black raspberry, blood orange, coffee, and cocoa. The tactical unveiling was intended at assisting the brand boost its growth.

Some emerging players operating in the market include, Fiji Water Company LLC and Highland Spring

• In January 2020, FIJI Water Company LLC developed the Blue Nature Alliance, through better management of coastal ecosystems and coastal conservation areas, as an initiative and international cooperation that intends to stimulate the protection of 18 million square kilometers of ocean in five years. The organization seeks to reconcile community and individual well-being with environmental efforts. For successful long-term ocean conservation, the initiative entails the cooperation of scientists, governments, NGOs, and indigenous people.

Key Players

• Nestlé
• PepsiCo
• The Coca-Cola Company
• DANONE
• Primo Water Corporation
• FIJI Water Company LLC
• Highland Spring
• VOSS WATER
• Buxton
• Crag Spring Water
• Hildon

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Conclusion

The UK bottled water market is expected to experience steady growth, supported by consumer health concerns, convenience, and innovations in packaging. While environmental issues associated with plastic waste pose a challenge, companies are actively investing in sustainable solutions such as PET and plant-based bottles, along with eco-friendly packaging innovations. The dominance of off-trade channels and the rising demand for mineral water highlight consumer preference for safe, accessible, and trusted options. Moreover, the rapid growth of cans reflects shifting consumer interest toward packaging that enhances freshness and sustainability. Overall, the market outlook remains positive, with evolving consumer expectations shaping future growth.