UK And Germany Diet And Nutrition Apps Market Is Projected To Grow Robustly By 2030

UK And Germany Diet And Nutrition Apps Market Summary

The UK & Germany diet and nutrition apps market size was estimated at USD 35.1 million in 2024 and is projected to grow at a CAGR of 18.7% from 2025 to 2030. This growth is largely supported by favorable government initiatives, increasing health awareness, and the rising number of educational programs that promote the development of healthcare, diet, nutrition, and fitness-related apps. As consumers become more conscious of their lifestyle choices, there is a growing inclination toward mobile health solutions that provide convenience, personalization, and real-time tracking of dietary and fitness habits.

For instance, in 2023, the UK government placed strong emphasis on enhancing diet and nutrition education, particularly within schools, to instill healthy eating habits from an early age. Initiatives such as the "Eatwell Guide" and improvements in the food education curriculum under the national framework aim to provide children with the skills and knowledge to make informed dietary decisions. These programs also included initiatives to improve school meal quality and expand access to nutritious breakfast options for students, creating long-term awareness and healthier lifestyle patterns among the younger generation.

Key Market Trends & Insights

• Based on platform, the android segment led the market with the largest revenue share of 46.4% in 2024. This dominance is attributed to the widespread adoption of Android smartphones across both the UK and Germany. The popularity of diet and nutrition apps on Android devices is driven by their ability to track calorie intake, monitor physical activity, provide nutritional information, and offer recipe suggestions. The rising number of smartphone users in these markets continues to contribute to greater downloads and usage of diet and nutrition apps on the Android platform.
• Based on type, the calorie counting apps segment accounted for the largest revenue share of 49.7% in 2024. These apps are highly sought after as they allow users to monitor their daily caloric intake, track macronutrients, and manage dietary habits effectively. Many technology firms are collaborating with academic institutions, clinicians, and policymakers to design solutions that cater to the needs of both healthcare providers and patients. This collaboration ensures that calorie counting apps are not only consumer-friendly but also clinically relevant and aligned with public health goals.
• Based on device, the smartphone segment led the market with a 66.5% revenue share in 2024. This strong performance reflects the high penetration of smartphones in the UK and Germany, combined with the growing reliance on mobile devices for health and wellness management. The wide compatibility of diet and nutrition apps with smartphones, along with user-friendly interfaces and portability, makes smartphones the preferred device for accessing and engaging with these applications.
• Based on service, the paid (in-app purchase) segment dominated the market with a revenue share of 51.6% in 2024. This segment consists of premium services such as personalized meal planning, advanced nutrition analysis, curated recipe collections, one-on-one coaching, and access to exclusive health-related content. While most diet and nutrition apps follow a freemium model, where basic features are free, users are increasingly opting for premium in-app purchases to unlock specialized tools that provide more comprehensive and tailored health solutions.

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Market Size & Forecast

• 2024 Market Size: USD 35.1 million
• 2030 Projected Market Size: USD 97.9 million
• CAGR (2025 - 2030): 18.7%

Key Companies & Market Share Insights

Key participants in the UK and Germany diet and nutrition apps industry are focusing on devising innovative business growth strategies, such as expanding their product portfolios, partnerships and collaborations, mergers and acquisitions, and expanding their business footprints.

Key Players

• MyNetDiary Inc.
• fatsecret
• Adidas
• FitNow, Inc.
• Eat This Much Inc.
• Under Armour, Inc.
• Azumio, Inc.
• Lifesum AB
• Fitbit, Inc. (Google)
• MyFitnessPal, Inc.
• Noom, Inc.

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Conclusion

The UK & Germany diet and nutrition apps market is poised for strong expansion, driven by supportive government initiatives, rising health consciousness, and greater consumer demand for digital health tools. With Android platforms leading adoption, calorie counting apps dominating usage, and smartphones serving as the primary device, the market shows a clear trend toward mobile-first health management. The growing popularity of premium in-app services highlights consumer willingness to invest in personalized nutrition solutions. As awareness programs and technological innovations continue to shape consumer habits, the market is expected to evolve into a critical part of preventive healthcare and digital wellness ecosystems.