Turkey Glamping Market Size, Share, Growth and Report 2026-2034

The Turkey glamping market size was valued at USD 52.7 Million in 2025 and is projected to reach USD 147.26 Million by 2034, growing at a compound annual growth rate (CAGR) of 12.10% from 2026 to 2034. This robust expansion is driven by rising demand for experiential outdoor travel combining luxury and nature immersion, increasing environmental consciousness especially among millennials and younger travelers, and Turkey’s rich cultural and natural landscapes. The market benefits from the country’s strategic location connecting Europe and Asia and diverse geographic regions supporting glamping growth.

Study Assumption Years

• Base Year: 2025
• Historical Period: 2020-2025
• Forecast Period: 2026-2034

Turkey Glamping Market Key Takeaways

• The Turkey glamping market was valued at USD 52.7 Million in 2025, with a CAGR of 12.10% forecasted from 2026 to 2034.
• The 18-32 years age group dominated the market in 2025 with a 40% share, driven by millennials and Gen Z travelers favoring experiential travel and social media-worthy destinations.
• Tents led accommodation types with a 35% market share owing to their versatility and alignment with authentic, luxurious outdoor camping.
• Online travel agencies were the leading booking mode at 50% in 2025, reflecting younger travelers’ preference for digital-first booking.
• Turkey’s tourism revenue reached USD 61.1 Billion in 2024, growing by 8.3% from 2023, supporting glamping demand.
• Growing environmental consciousness and demand for wellness and digital detox experiences are key market trends.

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Market Growth Factors

The Turkey glamping market growth is primarily driven by expanding tourism infrastructure and international visitor growth. Turkey has seen substantial international investments in its tourism sector, with major hospitality brands like Marriott International planning to add 20 Turkish properties by the end of 2025, supplementing their existing portfolio of about 50 properties. Radisson Hotel Group has added seven Turkish hotels, progressing towards 100 hotels in Turkey by 2030. These developments signal strong confidence in Turkey's tourism potential, creating favorable environments for glamping operators through partnerships and capital access.

Rising millennial and Gen Z preferences for experiential travel strongly propel the market. These young travelers prioritize unique, immersive experiences blending culture, nature, and wellness over traditional sightseeing. They actively seek glamping accommodations that offer comfort, aesthetics, and are socially shareable. Social media plays a crucial role, with 76% of Gen Z in Turkey engaging daily on social platforms as of October 2024. Sustainability awareness further fuels demand for eco-friendly lodging, alongside preferences for flexible, short getaways and themed wellness programs.

Themed and customized stays are accelerating market development by appealing to travelers' desires for personalized experiences. Glamping providers design unique concepts such as wellness retreats, romantic escapes, adventure camps, and cultural stays, combining storytelling with luxury comforts. Custom packages featuring guided activities, local cuisine, and wellness offerings enhance guest satisfaction and profitability. This personalization strategy fosters repeat visits and helps destinations compete by attracting specific niche audiences, thereby supporting sustained growth of glamping offerings across Turkey.

Market Segmentation

Age Group:

• 18-32 years: This segment dominates with a 40% share in 2025. Young travelers seek adventure blended with comfort and social sharing. They favor unique scenic and connected destinations, short breaks, and budget-friendly luxury, driving market demand.

Accommodation Type:

• Tents: Leading with a 35% market share in 2025, tents offer a strong balance of outdoor authenticity and comfort. Canvas tents are versatile across varied Turkish terrains, easier to deploy, and preferred for social media appeal.

Booking Mode:

• Online Travel Agencies: Commanding 50% of bookings in 2025, these platforms provide easy comparison, instant booking, transparent pricing, and trusted reviews, meeting younger travelers' digital-first behavior.

Regional Insights

The Marmara region drives Turkey's glamping demand due to its dense urban population and prevalent weekend travel culture. Proximity to major cities boosts short-stay bookings, while lakesides and forests attract eco-tourists seeking accessible luxury nature experiences. This region stands out as a major growth contributor in the glamping market.

Recent Developments & News

In April 2025, Trippido launched an online platform covering Thailand, Turkey, Malaysia, Singapore, and other locations. This platform simplifies travel bookings for both individual travelers and travel agents, offering services such as event tickets, visa processing, lodging, transportation, and holiday rentals. This development enhances trip planning convenience and efficiency, supporting digital booking growth in Turkey's glamping market.

Key Players

• Marriott International
• Radisson Hotel Group

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