Toys Market Size, Share, Trends, Growth and Forecast Report 2025-2033

Market Overview

The global toys market was valued at USD 113.94 Billion in 2024 and is projected to reach USD 196.3 Billion by 2033, expanding at a CAGR of 6.2% during the 2025-2033 forecast period. North America dominates the market, holding over 39.9% share in 2024. Growing consumer interest in quality and educational toys, technological innovations like smart and AR/VR-enabled toys, and increasing disposable incomes drive the market.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Toys Market Key Takeaways

• Current Market Size: USD 113.94 Billion in 2024
• CAGR: 6.2% during 2025-2033
• Forecast Period: 2025-2033
• North America led the market with over 39.9% share in 2024.
• Sports and outdoor toys dominate product type with 21.9% market share, driven by interest in physical activity.
• Children aged 5 to 10 years constitute the largest age group with 42.7% market share.
• Specialty stores lead sales channels, accounting for 30.5% market share.
• Educational and STEM toys are growing due to increasing parental emphasis on skill development.

Sample Request Link:

 https://www.imarcgroup.com/toys-market/requestsample

Market Growth Factors

Growing consumer propensity to spend on premium and educational toys, rising demand for smart toys integrated with AR and VR technologies and proliferation of STEM-based learning toys are expected to support the growth of the global toys market. Growing cognizance among parents to develop cognitive and creative skills in children is making them opt for toys for cognitive and creative skills development. E-commerce is extending the reach of toys worldwide.

Pop culture affects the toy market. Characters from film, television, and social media foster emotional connections to licensed merchandise and collectibles, prompting interest in related toys for starred characters from media. Inspired not just by the normal play lifespan for toys of children but also the expanding demographic of "kidults".

Disposable income grows in developing countries, so consumers can buy a wider range of premium toys. The market grows because people know more about sustainability and safety. Manufacturers begin to look toward using eco-friendly, non-toxic materials. Recyclable packaging is also considered. Additionally, government and school efforts for STEM education further drive the growth of these segments.

Market Segmentation

By Product Type:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys: Largest product type in 2024 with 21.9% market share, driven by parental focus on physical health and activity. This segment includes diverse offerings from traditional sports gear to adventure playsets.
• Plush
• Others

By Age Group:

• Up to 5 Years
• 5 to 10 Years: Leading age group with 42.7% share due to children's cognitive and physical development phase, with high receptivity to educational toys complementing school curricula.
• Above 10 Years

By Sales Channel:

• Supermarkets and Hypermarkets
• Specialty Stores: Leading sales channel with 30.5% share, recognized for curated selections, specialized knowledge, and community-building among enthusiasts.
• Department Stores
• Online Stores
• Others

By Region:

• Asia Pacific
• Europe
• North America
• Latin America
• Middle East and Africa

Regional Insights

North America dominates the toys market with over 39.9% share in 2024. High disposable incomes and strong consumer spending, especially in the United States with 93% of North America’s market, drive this leadership. The region's emphasis on educational and STEM toys, established toy manufacturers, licensing with popular franchises, and robust retail infrastructure support market growth. North America’s multicultural population enhances demand diversity.

Recent Developments & News

• January 2025: The industry recorded a 6% increase in dollar sales and a 3% rise in units sold during January-April 2025, with adult toy sales growing 12% to USD 1.8 Billion in Q1 2025.
• January 2025: Ed-a-Mamma launched sustainable toys and accessories in India, priced INR 799 to INR 3,999.
• November 2024: Trends UK and Pat Avenue merged to strengthen their position in the UK toy market.
• September 2024: Funskool India introduced a new range of interactive toys promoting child development.
• August 2024: The Toy Association and People of Play merged, enhancing industry creativity and consumer engagement.
• August 2024: Incredible Group expanded its Squishi product line with new stress relief toys.

Key Players

• Bandai Namco Toys & Collectibles America Inc.
• Clementoni Spa
• Funskoolindia
• Goliath
• Hasbro
• Mattel, Inc.
• Moose Toys
• Playmobil
• Ravensburger AG
• Simba Dickie Group
• Spin Master
• The LEGO Group
• TOMY Company, Ltd.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

Request For Customization:

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No: (D) +91 120 433 0800

United States: +1-201971-6302