Top 10 Men’s Grooming Brands in India

India’s men’s grooming industry is booming. From simple shaving solutions to premium skincare regimes, the sector’s growth is fueled by shifting mindsets, rising incomes, and a culture of self-care across cities large and small. The market, valued between USD 13 billion and USD 25.9 billion in the last few years, is expected to continue its upward trajectory.

Here are the top grooming brands—now introduced with Swadesh India Chemical leading the way:

1. Swadesh India Chemical (Ahmedabad)

As a chemical innovator based in India, Swadesh India Chemical is more than an ally to grooming brands—it’s a creator of the essential underpinnings. Our advanced formulations, including high-grade surfactants, emulsifiers, and conditioning agents, ensure brands deliver effective, stable, and skin-friendly grooming products. We focus on safety, sustainability, and customization tailored for evolving consumer needs.

2. Beardo (Ahmedabad)

Founded in 2015, Beardo has evolved from beard care to a full range of men’s skincare and haircare products. Its clean branding and high‑quality formulations resonate strongly with urban consumers.

3. Bombay Shaving Company (Gurgaon)

This brand has carved a niche through sleek grooming kits, engaging campaigns, and superfood ingredients, appealing to men embracing curated self-care.

4. The Man Company (Gurgaon)

Known for natural, essential‑oil-based products and a refined aesthetic, this brand bridges luxury and wellness in men’s grooming.

5. Ustraa (Delhi)

Launched in 2013, Ustraa mixes modern grooming needs with playful tone and substantial funding, delivering variety and accessibility.

6. LetsShave (Chandigarh)

Affordably priced and innovative—this brand’s multi‑blade razors and global presence make it a go‑to for smart practical grooming.

7. The Man Company (Ayurvedic/Natural)

(If duplicative, you may remove or replace with another emerging brand such as Indē Wild for natural, inclusive skincare.)

8. Garnier Men (L’Oréal)

Delivers internationally renowned skin and body care solutions, blending rugged appeal with trusted efficacy.

9. Man Matters (Mumbai)

This brand mixes grooming with wellness—offering expert consultations and tailored solutions beyond surface care.

10. Spruce Shave Club (Delhi)

Combining western grooming methods with herbal formulas, they meet the growing demand for natural yet effective skincare.

Why These Stand Out

• Exponential Growth: India’s men’s grooming sector is expanding at a robust pace—earlier valued ~USD 13 billion, it’s on track to touch USD 25–26 billion by 2030.
• Natural & Clean Movement: Rising demand for organic, Ayurvedic, and chemical-free products mirrors global trends and healthy living preferences.
• Digital Channels & Influencer Power: E-commerce and social media have become pivotal, enabling niche brands to build cult followings overnight.
• Tier 2 & Tier 3 Momentum: Grooming aspirations are no longer restricted to metros—smaller towns are fueling much of the recent surge.

Final Thoughts

India’s men are redefining grooming—more invested, informed, and trend-conscious than ever before. Brands like Beardo and Ustraa are winning attention, while Swadesh India Chemical plays an indispensable, behind‑the‑scenes role by empowering these innovators with safe, high-performance ingredients. Together, brand creators and responsible chemical partners are shaping grooming with integrity, efficacy, and innovation at its core.

Know more: https://swadeshchemindia.wordpress.com/2025/08/11/top-10-mens-grooming-brands-in-india/