The Economics of Experience: Exemplary UX Design Patterns, Psychological
A user experience (UX) design based on this principle would require the designer to control the complexity
Prioritizing UX has gone from being primarily an aesthetic concern to a core financial imperative. Strategic investment in UX design directly correlates to measurable business outcomes, making design no longer a cost center but a principal driver of revenue generation and operational efficiency.
A. The Quantifiable Return on UX Investment (ROI)
Empirical evidence confirms that investing in UX yields an average return of $10 for every $1 spent (9.0 ROI), proving UX is fundamental to sustainable growth.
Effective frictionless UX can increase conversion rates by up to 40%, according to Forrester research shows very clearly that the effective .
implementation of a well-thought-out frictionless UX design can increase conversion rates by as much as 40%. This relationship between reduced friction in the user journey and increased completion of goals is proportional and forms one of the cornerstones of strategic UX planning.
The financial justification is nowhere clearer than in e-commerce. Analysis of combined U.S. and EU e-commerce sales confirms that optimizing critical flows yields immediate and massive recovery potential. Precisely, reimagining only the checkout process can improve conversion rates by 35.26%. Taking the market size into consideration, this means an astonishing $260 billion recoverable from cart loss due to better design and flow of checkout.
The longevity and stability of this reported high ROI are intrinsically related to user retention. When a system creates a poor experience, the resulting erosion of trust means that 88% of users are less likely to return. Since Credibility and Trustworthiness are not-negotiable attributes of high-quality design, any design pattern that seeks short-term clicks at the expense of integrity, such as the so-called deceptive tactics (dark patterns), automatically undermines the 9.0 potential ROI.
A User Experience of high quality is marked by a complete and detailed list of basic qualities that make certain that the product is effective, attractive, and trustworthy. The six basic qualities of high-quality UX are Usability, Functionality, Attractiveness, Searchability, Accessibility, and Credibility. Credibility is one of the foundations that are often supported by open and honest security procedures, authoritative content, and accredited certifications or logos .
The priority of the user is the guiding principle in the case of excellent UX, and the designer is called to foresee the user’s reactions and to provide answers to the user’s questions before he or she inquires. This technique lowers the cognitive load of the user very much and, at the same time, makes the process of interaction