Telecom Service Assurance Market Is Likely To Witness Huge Growth

Telecom Service Assurance Market Summary

The global telecom service assurance market size was estimated at USD 9.67 billion in 2023 and is projected to reach USD 18.00 billion by 2030, growing at a CAGR of 9.5% from 2024 to 2030. The significant growth of this market is largely driven by the rising number of mobile phone users across the world, leading to increased demand for improved network performance, reliability, and service quality. Telecom service assurance solutions play a crucial role in ensuring seamless communication, minimizing service disruptions, and optimizing the overall user experience. As data traffic continues to surge due to high-speed internet, streaming, and IoT adoption, telecom operators are increasingly investing in advanced assurance tools to monitor, analyze, and enhance service delivery in real-time.

The ongoing deployment and expansion of 5G technology is another key factor fueling the market’s growth. Unlike previous network generations, 5G networks are more complex, featuring multiple layers of connectivity and a wide range of use cases that require sophisticated service assurance mechanisms. These include enhanced mobile broadband, ultra-reliable low-latency communication, and massive machine-type communication—all demanding higher precision and responsiveness. Telecom service assurance solutions help operators manage this complexity by offering network visibility, predictive analytics, and automated performance management, which are essential for maintaining quality of service (QoS) and ensuring optimal customer satisfaction in the 5G era.

Key Market Trends & Insights

• Asia Pacific telecom service assurance market dominated the global market and accounted for 33.30% in 2023. The dominance of this region can be attributed to the rapid digitalization, large subscriber base, and accelerated rollout of 5G networks in countries such as China, India, Japan, and South Korea. Moreover, the region’s expanding telecom infrastructure, coupled with government initiatives promoting smart connectivity, has significantly boosted the adoption of service assurance solutions. Leading telecom operators in Asia Pacific are increasingly partnering with software and analytics providers to improve network efficiency and proactively address service issues before they affect end-users.
• The North America telecom service assurance market is anticipated to register significant growth from 2024 to 2030. This growth is supported by high adoption of advanced technologies, such as network automation, AI-driven analytics, and cloud-based assurance systems. The increasing demand for enterprise connectivity, cloud computing, and IoT-based services further strengthens the need for reliable service assurance mechanisms. Major telecom companies in the region are focusing on improving customer retention by investing in predictive monitoring and advanced fault management tools.
• Based on component, the solution segment led the market and accounted for 66.2% of the global revenue in 2023. This is primarily due to the growing demand for integrated service assurance platforms that combine fault, performance, and network monitoring capabilities. These solutions allow telecom operators to manage complex network environments efficiently and ensure continuous service availability.
• In terms of operator, the fixed operator segment accounted for the largest market revenue share in 2023. This dominance is attributed to the increasing focus on maintaining high-quality service levels across broadband and fiber-optic networks. With the growing need for reliable internet connectivity for households and businesses, fixed operators are emphasizing advanced monitoring and diagnostic tools to prevent service interruptions.
• Based on deployment, the on-premise segment accounted for the largest market revenue share in 2023. The preference for on-premise deployment is due to its enhanced data security, control, and integration with existing network management systems, which are particularly important for large telecom service providers managing critical infrastructure.

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Market Size & Forecast

• 2023 Market Size: USD 9.67 Billion
• 2030 Projected Market Size: USD 18.00 Billion
• CAGR (2024-2030): 9.5%
• Asia Pacific: Largest market in 2023
• North America: Fastest growing market

Key Companies & Market Share Insights

Key players operating in the telecom service assurance market include NEC Corporation, Telefonaktiebolaget LM Ericsson, Nokia, Amdocs, NETSCOUT, Broadcom, Huawei Technologies Co., Ltd., Comarch SA, Spirent Communications., and TEOCO. These players established themselves as frontrunners by offering comprehensive service assurance portfolios that cater to the evolving needs of telecom operators. These companies leverage advanced technologies, including AI and machine learning, to provide real-time monitoring, predictive analytics, and proactive issue resolution, ensuring optimal network performance and enhanced customer experience.

Leading companies in the market are undertaking strategic actions to improve their customer experiences. For instance, in February 2024, ServiceNow and NVIDIA expanded their partnership by introducing telco-specific generative AI solutions aimed at improving service experiences in the telecommunications industry. The first solution, Now Assist for Telecommunications Service Management (TSM), is built on the Now Platform and leverages NVIDIA AI to enhance agent productivity, speed up resolution times, and improve customer experiences. This collaboration addresses telcos' priorities of reducing costs and uncovering new business opportunities through AI and automation.

Key Players

• NEC Corporation
• Telefonaktiebolaget LM Ericsson
• Nokia
• Amdocs
• NETSCOUT
• Broadcom
• Huawei Technologies Co., Ltd.
• Comarch SA
• Spirent Communications
• TEOCO

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Conclusion

The telecom service assurance market is poised for robust expansion as the telecommunications landscape continues to evolve with the widespread adoption of 5G, IoT, and cloud-based technologies. Rising customer expectations for high-speed, uninterrupted connectivity are pushing service providers to invest in intelligent assurance solutions that offer predictive insights and automation capabilities. With Asia Pacific leading in adoption and North America witnessing steady technological advancement, the global market will continue to grow as telecom operators enhance network transparency, reduce downtime, and improve service quality. These developments will play a key role in ensuring reliable and high-performing global communication networks.