Sports Streaming Platform Market Outlook 2025–2030 Shows Strong Growth

The global sports streaming platform market size is anticipated to reach USD 68,304.4 million by 2030 and is expected to expand at a CAGR of 12.6% during the forecast period, according to a new report by Grand View Research, Inc. The widespread adoption of mobile devices and the increasing penetration of high-speed internet worldwide are expected to drive market growth.

As smartphones become more affordable and internet infrastructure improves, especially in emerging markets, consumers turn to mobile platforms for real-time access to live sports, replays, and exclusive content. This shift has compelled streaming services to optimize their platforms for mobile viewing, enhancing accessibility and user experience.

The market is experiencing the growing popularity of over-the-top (OTT) services, which offer flexible, on-demand access to sports events without the constraints of traditional cable subscriptions. The cord-cutting trend has accelerated as viewers seek personalized and cost-effective alternatives, leading to a surge in subscriptions for platforms that provide exclusive sports coverage. This transformation reflects a broader change in consumer behavior, where control over content consumption is paramount.

Technological advancements also play a crucial role in market expansion. Integrating artificial intelligence and data analytics into streaming platforms has enabled highly personalized content recommendations, improved user engagement, and more effective advertising strategies. These innovations allow platforms to deliver immersive experiences like real-time statistics, multi-angle viewing, and interactive features that deepen fan involvement.

The rollout of 5G technology is another game-changer, offering faster data speeds, lower latency, and enhanced bandwidth. These improvements support high-definition streaming, including 4K and 8K resolutions, and enable advanced features like augmented reality overlays and live fan interactions. As 5G becomes more widespread, it is expected to elevate the quality and responsiveness of sports streaming services significantly.

Download a free sample PDF of the Sports Streaming Platform Market Intelligence Study from Grand View Research.

• By sport type, the football/soccer segment dominated the sports streaming platform industry in 2024 with a revenue share of over 40% and is expected to grow at a significant rate over the forecast period.
• By device type, the smartphones and tablets segment dominated the sports streaming platform market in 2024.
• The smart TVs and Set-top boxes segment is expected to grow significantly during the forecast period from 2025 to 2030.
• North America sports streaming platform market accounted for the largest market share of over 35% in 2024.
• The market for U.S. sports streaming platform industry is witnessing tremendous growth due to the widespread adoption of digital streaming technology and the high demand for live sports content.

List of Key Players in the Sports Streaming Platform Market

• ESPN Enterprises, Inc.
• DAZN Limited
• YouTube TV
• FuboTV Inc.
• Star India Private Limited
• Peacock TV LLC
• Paramount
• Sky UK Limited
• beIN MEDIA GROUP
• Sony Pictures Networks India Private Limited
• com, Inc.